Creator Price List Template: The Complete Grid to Copy

Most price lists in this trade exist as a sentence in someone’s memory and a screenshot in a group chat. That is why two chatters on the same account quote different figures for the same file within an hour.

This page is the document itself. Copy the grid, fill in the blanks, date it, and stop having the conversation about what things cost inside conversations with fans.

What is a price list template for, and who uses it?

It exists to take one decision (the number) out of the live thread and settle it in advance. Everything else about the conversation stays with the person writing it.

• The creator sets the floors, because she is the only one who knows what the work costs her to make and what she will not do for less.
• Anyone writing in the inbox quotes from the list instead of guessing, which is the whole point: the figure typed at 1am is the same figure typed at 7pm.
• Whoever reviews the messages can tell a pricing error from a wording error, because there is now something to check against.
• Whoever writes the scheduled sends pulls prices from one place rather than from the last campaign.

It is not a menu. Fans never see this document, and no line of it belongs in a message. It is an internal reference with one row per thing you sell.

What does the complete price grid look like?

This is the template. Every blank is a number you supply; the last column is filled in already because it is a rule, not a figure.

Content type	Low tier	High tier	Floor	Who you offer it to
Teaser or preview	free / ___	___	n/a	Everyone. It opens a thread, it is not meant to earn
Standard photo set	___	___	___	New subscribers; the first paid item in a thread
Short video	___	___	___	Fans who have bought once already
Long-form video	___	___	___	Proven buyers; never the opening offer
Bundle	___	___	___	Fans who have bought the same category twice
Voice note	___	___	___	Warm threads; a cheap way to reopen a quiet one
Custom	___	___	by rule, not by mood	Specific requests and your highest spenders
Video call	___	___	___	Top of the ladder, arranged in advance

Delete the rows you do not sell. Do not add rows for things you have sold once. A grid with more rows than a chatter can remember gets replaced by improvisation, which is the situation you started in.

What goes in the header and the standing rules?

Above the grid, a short block that makes the document accountable. Copy these lines as they are and fill the gaps.

Creator: ___________
Currency: ______      In effect from: __________
Platform fee applied before anything reaches us: ___%
Revenue split, if any: ___________
This list may be changed by: ___________ (one named person)
Last reviewed: __________

Then the standing rules, which are the part chatters actually consult. Fill the blanks and keep them on the same screen as the grid.

1. No item is ever sent below its floor. If the answer is no, the answer is no.
2. One price per object. Never the same file at two prices, to anyone, ever.
3. On an objection, we restate the price once and offer a different object:
   ______________________ (write the line here, in her voice)
4. Custom work is quoted by rule: ______________________
   (length, turnaround or effort: pick one and apply it every time)
5. A win-back offer is the original price. It is not a discount.
6. Nothing is quoted before the sixth message of a thread, and nothing
   scheduled lands between 2am and 6am.
7. If an item is not on this list, it does not have a price yet. Ask before quoting.

Rule seven is the one that keeps the document honest. Without it, anything unusual gets priced live, and everything unusual is exactly where the money is.

How do you fill in each column?

One column at a time, in this order. The floor comes before the price: you cannot choose a range until you know where the bottom of it is.

Column	What goes in it	The mistake it prevents
Content type	One object you actually sell, named the way a chatter would say it	A category so broad that two items land in it at different prices
Low tier	The number for a new or cautious buyer	Opening every thread at the top and closing nothing
High tier	The number for the same object at its fullest version	Treating the low tier as the price and losing the ladder
Floor	What you must clear after the fee and any split	A negotiation that ends wherever the chatter got uncomfortable
Who you offer it to	The fan situation this row is for	A menu sent to everyone, which is how bundles get offered to people who never bought once

Two notes that save the most rework:

• Work the floor backwards, not forwards. Start from what has to land in the account, subtract the platform fee, subtract the revenue split, subtract what the thread costs in chatter hours. The remainder is the line under which the row stops being worth sending. The full worked example lives in pricing your content.
• Space the rows. Two price tiers a hair apart are not a choice; the cheaper row quietly becomes the price of both. Put something nameable between one step and the next (more of it, longer, made for him) so the gap is visible without the figures.

Which three mistakes ruin a price list?

The same three, on every account that has ever abandoned one.

1. No floor column. A list of prices without floors is a list of opening bids. The first fan who pushes back discovers this, and every number afterwards is negotiable. The floor is not the price you expect to get; it is the number that ends the conversation.
2. Prices without the who-it-goes-to column. The grid becomes a menu, the menu gets sent whole, and custom work ends up offered to a fan who has never bought a PPV. The column is what turns a price list into a ladder.
3. Undated copies. Three screenshots in three threads become three price lists within a month, and nobody can tell which is current. One location, one named owner, one date. Every other copy is stale by definition.

A fourth, less obvious: writing the list and never reading it against revenue. Tracking creator revenue is what tells you whether the high tier ever sells or whether you have written a row nobody uses.

When do you revise it?

On a schedule and on triggers, never mid-conversation. A price changed inside a live thread is a price changed by whoever was least comfortable.

• On a fixed date, monthly or quarterly, whether or not anything feels wrong. Undated documents rot quietly.
• When the catalogue changes. A new format needs a row before it needs a buyer.
• When the split or the fee changes, because every floor in the grid moves at once.
• When a row stops selling entirely. That is a positioning problem or a row nobody remembers, and both are fixed in the document rather than in the thread.
• When you test a price, on new subscribers only, one number at a time, holding the content type and the hour band constant. Then write the winner into the grid and date it.

Never revise it because a single fan complained. One high spender with an opinion is not a market signal, and a grid that moves every time someone pushes back is the same improvisation you replaced, just with extra paperwork.